Diamond Ring B2C Site Lands RMB 30 Mln Funding
Tencent Finance, 4/19/10
Chinese investment company Tiantu Capital signed an agreement recently with Bloves.com, a Chinese B2C company selling diamond wedding rings, to invest RMB 30 mln in the website.
Tiantu Capital will provide Bloves with assistance in equity structuring, assets, finances, teambuilding, marketing and sales, and setting development goals, with the aim of helping the site list within three to five years.
Bloves will use the funding primarily to expand its scale and promote its brand, including plans to increase its number of physical stores to 100 nationwide.
Keywords: Bloves Internet funding B2C Tiantu Capital e-commerce
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