TCL: 3D TV Industry in its Infancy
Tencent Tech, 4/12/10
Li Dongsheng, chairman of Chinese home electronics manufacturer TCL Corporation (000100.SZ), said in a recent interview that the 3D television sets being released this year represented "first steps" for the technology, and predicted that it would take another five years for a mature market for 3D television to develop. The current lack of 3D programming and films will not affect the development of 3D TV, Li predicted, as 3D televisions can receive ordinary HDTV programming.
Li predicted that this year will see "fairly big" growth in internet TV sales.
TCL has already released an RMB 180,000 "naked eye" 3D TV set. Li said the target market for these displays, which do not require 3D glasses, is still mainly commercial customers, as a lack of programming content and high content production costs make it unlikely that the technology will see widespread home adoption. He did predict, however, that the prices of 3D television sets that require users to wear 3D glasses would drop relatively quickly, to the point where ordinary home 3D TV sets should cost no more than 50% more than ordinary home HDTV sets. Li said that TCL will develop its 3D offerings alongside its internet TV offerings this year, and will release its first 3D product aimed at home users this May.
TCL has already approached the three content providers who have received internet TV broadcast licenses, but Li said that the company has not made any specific announcements as to which company it will partner with.
Keywords: pricing Li Dongsheng television HDTV Internet TV TCL Corporation 000100.SZ 3D TV
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