Youku Announces Cooperation with SBS
CCID, 3/30/10
Chinese video site Youku has announced the establishment of a strategic partnership with Korean broadcaster SBS. Under the partnership, Youku acquires the usage rights to all of SBS's previously filmed television series, as well as all new series created by the broadcaster over the next three years, as well as 1,500 hours of classic programming per year. The total agreement covers more than 6,000 episodes of approximately 200 series. Informed sources say that Youku spent several tens of millions of RMB on the deal.
Keywords: Internet programming Youku online video
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