Shanda to Continue M&A Strategy in 2010

DoNews, 3/01/10

CEO Chen Tianqiao recently said that Chinese internet company Shanda Interactive (Nasdaq: SNDA) will pursue a merger and acquisition strategy in 2010. Chen said Shanda seeks to continue expanding, provided the target companies share Shanda's goals, contribute to Shanda's overall entertainment strategy and are easily integrated. Shanda will also invest heavily in integrating its various products in 2010, as well as merging departments and placing them under experienced teams.

Chen added that Shanda's various platforms all contribute to the user base, citing Shanda Literature's approximately 400-500 mln daily pageviews. Chen also said that the ratio between new and old users is currently at 4:6. Chen would not reveal whether Shanda will acquire online game firm Ourgame, saying only that Shanda's card and board games business would grow.

Keywords: Ourgame Shanda Chen Tianqiao Internet strategy Shanda Literature SNDA M&A online gaming

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