Netease Launches Video Channel

Netease Tech, 1/04/10

Chinese Internet firm Netease (Nasdaq: NTES) has officially launched a Netease video channel at http://v.163.com. Netease's new online TV station includes news, entertainment, lifestyle, documentary, movies and dramas, and talk shows. Netease has also announced a partnership with Chinese video site Joy.cn to produce a Netease-Joy.cn high definition movie and drama channel.

The new Netease video channel offers live and on-demand streaming of content from more than 100 domestic television channels, more than 1,000 licensed HD movies, and more than 10,000 TV series episodes.

Zhang Rui, assistant editor-in-chief at Netease, has said that Netease intends to release additional video channels in 2010, including music, animation, and Internet news channels. Netease will also expand channel sharing and advertisement revenue sharing partnerships with TV stations and video content producers.

Keywords: online video Zhang Rui Netease 163.com Internet Joy.cn NTES

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