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China Telecom IM Launches Cross-Network Messaging

Sina Tech, 12/16/09

China Telecom's (NYSE: CHA; 0728.HK) E-Surfing Live instant messenger client has launched cross-network SMS services, allowing users to send short messages to China Mobile (NYSE: CHL; 0941.HK) and China Unicom (NYSE: CHU; 0762.HK; 600050.SH) customers.

Sources within related China Telecom operational departments revealed that the target audience for the E-Surfing Live service is increasingly shifting toward businesspeople and students, and thus the service's primary functionality focuses on business and entertainment. In addition to offering instant messaging functionality between clients on handsets, PCs, and MSN Messenger, E-Surfing Live's high definition online video platform provides access to more than 80 mainstream television stations, 5,593 television series, and more than 300 classic movies.

Editor's Note: For more background on this topic, please see "China Telecom IM Enables Inter-network SMS Sending" MD 7/06/09 issue.

Keywords: mobile IM Internet mobile data mobile application segmentation China Telecom China Mobile China Unicom wireless online video instant messaging MSN Messenger SMS E-Surfing Live CHL 0728.HK 0762.HK 0941.HK 600050.SH CHA CHU

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