Topway Launches Interactive HDTV Services

Securities times, 9/29/09

Shenzhen cable TV operator Topway Video Communication (002238.SZ) launched a campaign to promote its residential interactive HDTV services yesterday, while Shenzhen Media Group and Shenzhen's Digital Television Industry Association held a launch ceremony for Shenzhen Satellite TV's HD broadcasting. Topway also officially began broadcasting 12 new HD channels.

Topway chairman and GM Lv Jianjie said the new interactive TV services use the cable TV network to provide integrated HDTV, interactive TV, high-speed Internet and high-quality voice services. The promotional campaign will lease set-top boxes to subscribers and offer subsidies to reduce overall costs. By the end of 2010, Topway plans to have at least 50,000 hours of VOD programming available.

Keywords: Lv Jianjie convergence cable broadband television Topway HDTV satellite TV Shenzhen Media Group 002238.SZ subsidy cable TV set-top box

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