Rumor: Baidu to Release SEM Standards
ChinaByte, 9/22/09
Chinese search engine Baidu (Nasdaq: BIDU) will jointly issue domestic search engine marketing (SEM) standards and specifications in cooperation with the Internet Society of China (ISC) and China Communications Standards Association (CCSA), according to industry sources. The standards cover SEM methods and terminology, as well as laying out practices for preparation, implementation and evaluation of the standards.
A source within Baidu said the company will also attempt to encourage small-to-medium-sized SEM companies to adopt the standard, but on a strictly voluntary basis.
Keywords: online advertising Internet Internet Society of China standard Baidu CCSA BIDU online search
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