Industry Association Targets 10 Mln CBHD Player Sales by 2012
Netease Tech, 9/17/09
The China High-Definition DVD Industry Association (CHDA) has announced development plans for the China Blue High-Definition (CBHD) disc format at a conference in Guangzhou. By next year, the Association plans to see an increase in CBHD vendors from the current 2 companies to 10, with a total of 1,000 CBHD programs offered, and sales of 1 mln CBHD players in 2010, eventually reaching 10 mln units within three years.
The Association also unveiled a new generation CBHD product supporting China's domestically-developed AVS coding standard and DKAA content protection system.
CAV Warner Home Entertainment said at the conference that aside from itself, U.S.-based content providers including Universal will also support the CBHD format.
Both CAV Warner and China Record have released dozens of CBHD products, and plan to surpass 100 releases within the year. Video stores, Xinhua bookstores and a number of chain stores nationwide have begun sales, while e-commerce sites Joyo-Amazon and Dangdang also offer CBHD products online. CBHD discs retail for approximately RMB 50. The Association also stated that, in addition to content providers, consumer electronics retail giants Gome (0493.HK) and Suning (002024.SZ) signed sales agreements in August, joining in to promote sales of CBHD players.
The Association added that next year it will focus on developing CBHD players and discs supporting non-Mandarin minority languages.
Keywords: sales volume distribution pricing consumer electronics hardware retail CBHD China High-definition DVD Industry Association AVS CAV Warner Home Entertainment Universal 002024.SZ 0493.HK disc player
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