Rumor: Netease Starts WoW In-Game Ad Sales
IT.com.cn, 8/25/09
According to an anonymous employee from one of Netease's (Nasdaq: NTES) advertising partner companies, Netease, the Chinese operator of World of Warcraft, has already contracted the advertising partner to seek advertisers for both website-based and in-game advertising for the MMORPG. Website ads are to include top and side banner ads on top-level, secondary, and forum pages on WoW's official site, while other ads will appear embedded in-game.
Another anonymous industry source confirmed that it had already received advertising invitations from Netease.
Keywords: WoW Netease Internet in-game advertising MMORPG NTES
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