56.com Launches Pay-Per-View Platform

21st Century Business Herald, 8/19/09

Chinese video-sharing site 56.com announced the official launch of its paid platform "56 Kankan" (http://kankan.56.com) today, allowing video-bloggers, user-generated content (UGC) creators, and content providers to publish and charge for pay-per-view videos at costs to be determined by themselves. Content providers will receive 90% of revenues; 56.com will take a 10% commission.

56.com is adopting a C2C model allowing sellers to set their own prices and provide partial previews free of charge to potential buyers.

Editor's Note: For more information on this topic, please see "56.com to Charge Individual Users" MD 7/21/09 issue.

Keywords: 56 Kankan revenue share Internet 56.com C2C UGC online video content provider

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