mInfo, Urbanatomy Partner on Mobile Search
mInfo PR, 8/10/09
Shanghai-based mobile search provider mInfo has partnered with Shanghai-based publisher Urbanatomy to enhance mInfo's English-language mobile search service, Guanxi Mobile City Guide. Urbananatomy will provide content from its publications That's Shanghai, That's PRD, its City Guides and website Urbanatomy.com, while mInfo will provide more advanced mobile functionality to Urbanatomy's various media properties. The partnership will also cover content sharing, cooperative marketing and technology integration.
The partnership will initially focus on three areas: first, a free weekly MMS mobile newsletter, called the Friday Five, delivering to each subscriber's handset at 5pm each Friday the top five events in their city during the coming weekend; second, users of Urbanatomy.com will be able to send listings, such as directions to an event venue, directly to their mobile phone; and, third, Urbanatomy.com listings will also be included in the Guanxi City Guides via SMS (1066-9588-2929) or the mGuanxi mobile applet, available for free download at m.mGuanxi.com.
mInfo’s Guanxi Mobile City Guide, an English-language mobile search service launched in China in 2002, offers subscribers SMS information lookup for both English and Chinese terms throughout China. Guanxi originally started as a directory search service, but later expanded to include other functions, including translation, weather, events, discounts, mobile shopping, and mobile social networking (www.mGuanxi.com).
Keywords: Urbanatomy mobile advertising content wireless mInfo Guanxi MMS mobile search SMS
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