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Japan Tourism Agency to Spend Millions of RMB on Baidu

Beijing Times, 6/15/09

As part of its global "Visit Japan Campaign", the Japan Tourism Agency has agreed to pay search engine Baidu (Nasdaq: BIDU) several million RMB for keyword-based search marketing. According to the terms of the deal, Baidu users who input "travel Japan" in Chinese will find the Japan National Tourism Organization listed as the first result.

Keywords: online advertising BIDU Baidu Internet Japan marketing tourism travel online search

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