Baidu Union Shares RMB 400 Mln with Partners in 2008

Donews, 5/14/09

Shen Haoyu, senior vice president of business operations for Chinese online search engine Baidu (Nasdaq: BIDU), says the company's Baidu Union advertising service has become one of the company's most important businesses and that in 2008, the company paid RMB 400 mln in ad revenues to Baidu Union partners - a one hundredfold increase over the RMB 4 mln figure from 2002 when it first started the program.

Shen also revealed that Baidu Union plans to release a graphic ad system known as "Big Dipper" that is currently being tested by some clients. In the future, clients will be able to sell paid non-search advertising links through the system, although Baidu said it would not rule out the possibility of incorporating competitive bidding into the new system.

Shen added that Baidu Union now has nearly 300,000 registered users.

Keywords: online advertising revenue share Baidu Baidu Union BIDU Internet online search registered users Shen Haoyu

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