State-Owned Firm Wins "Aion" Game Card Distribution Rights
Shanghai Business, 4/21/09
Chinese e-commerce company BleMall.com has purchased exclusive nationwide distributor rights for "Aion" green cards for RMB 200 mln - the first time a state-owned internet company has received exclusive nationwide rights to MMORPG game cards.
BleMall.com is a wholly owned subsidiary of the state-owned Bailian Group that integrated the group's assets to create and operate the Bailian E-Mall online transaction platform and computing products site at www.blemall.com. The company also plans to expand its e-commerce services by introducing websites for group purchasing, office products, and other services. BleMall.com had revenues of RMB 610 mln during Q1 of this year, up 113% YoY.
Editor's Note: Shanda's (Nasdaq: SNDA) "green cards" are a form of discounted game card and come in three models: digital cards (comprising a card and a password), physical cards, and online cards.
Keywords: BleMall Bailian Aion distribution game card Internet MMORPG Shanda SNDA online gaming revenue
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