9You, Ice Cream Company Cooperate on Game Promotion
17173.com, 3/26/09
Online game developer and operator 9You announced today that it had reached a 2009 cooperation agreement with ice cream maker Wall's China.
On the website for the promotion, 9You will provide in-game props from a number of its games (including Audition, Monster Forest, Super Dancer Online, Richman Online, and Cross Gate 2: Concerto Gate) for redemption. 9You will also create jointly branded content including a 'Cornetto' Audition game.
During the promotion, Wall's will produce at least 150 mln Cornetto ice cream cones featuring branding from 9You games including Audition and Cross Gate 2: Concerto Gate, as well as text explaining the cross-branding promotion and providing instructions for participation.
Keywords: 9You Audition Internet Monster Forest Richman Online Super Dancer Cross Gate 2 - Concerto Gate marketing online gaming