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New EU Regulations to Affect Chinese STB Exports

Shenzhen Evening News, 3/09/09

The Shenzhen Bureau of Quality Supervision, Inspection, and Quarantine revealed that the European Union's new environmental regulations for simple set-top boxes (STBs) will directly affect China's STB export business, which is valued at nearly RMB 10 bln.

A spokesperson for the bureau said that China currently produces more than 50 mln STBs every year, most of them mid- to low-range, and that the industry is growing at an average of more than 50% every year. 70% of the products are used for export - more than half of all global exports - and the majority are exported to the European Union. An investigation found that to satisfy the new EU standards, each unit would have to go up in price by approximately one or two Euros - or about 10% of the unit sale price.

Keywords: European Union export television regulation set-top box

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