CCTV.com to Launch National Online TV Station

Tencent Tech, 2/18/09

The State Administration of Radio, Film and Television (SARFT) reports that CCTV.com is preparing to launch a national online TV station. CCTV.com says it is carrying out a plan for constructing an Internet TV station, including determining the station's positioning, setting main objectives and specifying stages of development. At the same time the website will speed up the construction of global mirror sites, and start construction of an online video sharing platform.

Recently, CCTV.com announced that it would be working together with a market research firm to survey user requirements for a national online TV station. At the same time, CCTV.com will develop a strategy for mobile media, and has formed a strategic cooperation with China Mobile (NYSE: CHL; 0941.HK). CCTV.com will also conduct research on mechanisms for content approval and monitoring of new media.

Keywords: SARFT 0941.HK CCTV.com China Mobile CHL Internet monitoring new media online video strategy mobile phone TV television

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