SinoMedia Wins Exclusive Ad Agency Rights for CCTV-7

infocastFN, 12/24/08

SinoMedia Holding (0623.HK), which serves as an advertising agency for China's national broadcaster CCTV, has announced it has extended the agency rights it holds for CCTV-1, CCTV-2 and CCTV-4 programs for another year, until December 31, 2009.

The company has also become the exclusive agent for the 4,800 minutes of advertising available every year on CCTV-7, for the five-year period from January 1, 2009 to December 31, 2013. According to the deal the two parties must decide on advertising time costs for 2012 and 2013 before the end of 2011.

CCTV-9's advertising contract will end on December 31 this year, with SinoMedia opting not to extend its existing agreement.

Keywords: TV advertising 0623.HK CCTV-1 CCTV-2 CCTV-4 CCTV-7 CCTV-9 SinoMedia television

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily