Kaixin001 Adds More Advertising to Site

Sina Tech, 12/12/08

Social networking site Kaixin001 has introduced advertisements for BMW on its front page, and ads for real-estate group Vanke on its new 'Home Buying' section. Kaixin001 founder Cheng Binghao said that the ads are an experimental foray into advertising for the SNS, but that the user experience will continue to be the top priority for Kaixin001, and the addition of advertising is not simply a rush to find a profit model.

Hylink Advertising oversaw the advertising deal for Kaixin001, which has yet to establish a marketing or sales department. Hylink CEO Su Tong said that many of the firm's clients were interested in advertising on Kaixin001.

Editor's Note: Kaixin001 recently introduced in-game advertising on its site. For more information, please see "Kaixin001 Launches In-Game Advertising", MD 12/10/08 issue.

Keywords: online advertising BMW Vanke Cheng Binghao Hylink Advertising Internet Kaixin001 SNS Web 2.0

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