Kaixin001 Launches In-Game Advertising

Tencent Tech, 12/10/08

Social networking service Kaixin001.com has begun placing in-game advertisements in games running on its site, starting with an ad for cars in the game 'Zheng Chewei' ("Fighting for a Seat"). Reportedly the ad placement was overseen by Hylink Advertising Shanghai.

A source revealed that prices for Kaixin001's embedded ads range from RMB 50,000 to RMB 100,000 per day. In an interview regarding the matter, Kaixin001 founder Cheng Binghao did not respond to questions about Kaixin001's plans for upcoming ad placements, though he indicated that Kaixin001 will use this to move into advertising services.

Keywords: Hylink in-game advertising pricing Cheng Binghao Internet Kaixin001 online gaming SNS Web 2.0

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