Beijing Mobile Relaunches Ringback Advertising

CCTIME, 12/05/08

On November 29, Beijing Mobile re-launched its "Zhao Cai Ling" ringback advertising service, which refunds users phone credit for configuring advertising as their color ringback tone. Each time the user receives a call, they will be awarded credit of RMB 0.03, up to a maximum of RMB 10 per month. Beijing Mobile users will be able to install and configure the service by visiting Beijing Mobile's website or by dialing 12530, at a cost of RMB 0.5 per ringback tone.

A spokesperson for Beijing Mobile said the service was first tested on July 1, and then taken offline temporarily on July 11 for system upgrades and maintenance. The November 29 re-launch marks the resumption of commercial testing.

Editor's Note: For more background on Beijing Mobile's July 1 launch of ringback tone adverting, please see "China Mobile Launches Ringback Advertising", MD 7/10/08 issue.

Keywords: mobile advertising Beijing Mobile China Mobile ringback tone wireless 0941.HK CHL

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