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Tencent Licenses Movie Content for Online Games

17173.com, 12/05/08

Online game developer and operator Tencent (0700.HK) announced today that its 3D MMORPG Xun Xian (Journey to Fairyland) and its casual game QQ Speed would cooperate on joint promotional activities for the upcoming film Forever Enthralled, which centers on the life of Peking Opera legend Mei Lanfang. Tencent has received authorization to introduce character clothing based on the traditional Peking Opera outfits for characters in Xun Xian and QQ Speed.

Keywords: marketing 0700.HK casual game film Internet MMORPG QQ Speed Tencent Xun Xian online gaming

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