Baidu to Launch New Product to Rescue Reputation

Sohu IT, 11/20/08

Robin Li, CEO of search engine Baidu (Nasdaq: BIDU), said today that Baidu will roll out a new advertising system, "Phoenix Nest," designed to resolve recent user problems and complaints regarding Baidu's competitive ranking system. Baidu VP Shen Haoyu said that the new beta advertising system will display paid links and keywords on the right of the page, and will suggest more flexible keywords to clients. Shen did not divulge any specific details as to when the new system would go online.

At the same time, Baidu COO Ye Peng said that the employees shown to have been complicit in listing false advertisements by CCTV would be dismissed.

Editor's Note: For more details on Baidu's Phoenix Nest, please see "Rumor: Baidu to Release New Ad System", MD 9/05/08 issue.

Keywords: online advertising Baidu BIDU CCTV Internet Phoenix Nest Robin Li Shen Haoyu Ye Peng IPO online search

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