China Needs to Improve Mobile Gaming Market

Beijing Business Today, 10/29/08

Zhao Jinmeng, secretary-general of the Beijing Software Industry Association (BSIA)'s educational and entertainment software division said yesterday at a mobile application awards ceremony that of the 10,000 mobile games launched in China each year, 90% are of inferior quality. Mobile carriers are aware of the issue, and have already reduced the number of games service providers can provide from 300 down to 50.

Mobile game users currently number less than 50 mln, and the entire market is currently worth RMB 100 mln.

Editor's Note: According to the Ministry of Industry and Information Technology (MIIT), by August 2008, Chinese mobile phone subscribers reached 616.0 mln.

Keywords: Zhao Jinmeng Beijing Software Industry Association market size MIIT mobile gaming users wireless

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily