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Beijing Mobile Runs Music Download Promotion

Tencent Tech, 10/08/08

From October 7th to 30th, Beijing Mobile is running a music download promotion through the points-collecting website Shuju Da Benying "Data Base Camp" (http://www.17jifen.com). The promotion gives users the chance to win pre-paid phone cards, with any user who successfully invites five new users to download full-track songs through Data Base Camp receiving a pre-paid RMB 10 phone card. If a user invites ten people, they will receive an RMB 30 card. A new user is defined as one who has not downloaded any songs through the site that month.

Date Base Camp is an interactive point-collecting entertainment community directed towards Beijing Mobile users, and is developed by Beijing-based website and mobile application provider Chuntent. It provides free services like mobile phone games and software for download. By participating in promotions for Beijing Mobile services, such as full-track music downloads, the instant messaging client Fetion, the mobile- and web-mail service 139 Mailbox, or the 12580 directory service number, users can accumulate points that are redeemable for gifts.

Keywords: mobile music Data Base Camp 12580 139 Mailbox Beijing Mobile Fetion wireless 0941.HK calling card China Mobile CHL marketing Chuntent marketing

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