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MCSC: LG Refrains from Advertising on Baidu MP3

China Securities Journal, 9/26/08

The Music Copyright Society of China (MCSC) reported yesterday that the campaign to encourage brands to refuse to purchase advertising on Baidu (Nasdaq: BIDU) had a new member, as LG reportedly told MCSC that it would not place any ads on Baidu's MP3 search for as long as the search engine remained embroiled in legal disputes with record labels.

It remained unclear, however, whether or not LG would purchase advertising on other Baidu sites.

Keywords: online search online advertising Baidu BIDU copyright Internet LG MP3 Music Copyright Society of China record label

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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