Nokia Adjusts Strategy to Combat Counterfeiters

DIGITIMES, 9/04/08

Mobile phone manufacturer Nokia is struggling in its battle against counterfeit handsets in some rural parts of China. Deng Yuanjun, the company's manager for the Greater China region, claims Nokia is adjusting its strategy on branding, channel management, service support and price in order to prevent further losses in this market.

As part of the changes, Nokia is promoting its brand in remote rural regions. The company is offering post-sales support and training to channel partners, along with a higher commission on sales. Nokia has also dropped the price of single handsets to the RMB 200-300 range, making the official products comparable with counterfeit knockoffs.

Keywords: illegal branding mobile phone Nokia rural strategy training mobile phone vendor pricing

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily