China Telecom Promotes Music Service Platform

NetEase Tech, 8/04/08

China Telecom (NYSE: CHA; 0728.HK) unveiled its new “I MUSIC” concert tour in Guangzhou on August 2. The tour will last half a year and will use television, print media, radio, online interaction and live performances to bring music to Guangzhou, Fuzhou, Chengdu, Nanjing, Changsha and Xi'an, with free tickets being provided to China Telecom users as a reward for loyalty.

“I MUSIC” incorporates ringback tones, ringtones, online downloads, music information, internet search and member services into one digital music platform. At the moment, the service is targeted mainly at China Telecom internet, PHS, and fixed-line users.

Keywords: online music marketing 0728.HK CHA China Telecom fixed-line Internet PHS telecom mobile music ringback tone ringtone

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