Chinese TV Ad Agency to IPO on NYSE

The Beijing News, 7/30/08

Chinese television advertising company China Mass Media International Advertising Corp (MMIA) announced yesterday that it will list on the New York Stock Exchange, and will set its IPO price this week, with the goal of raising USD 100 mln. The stock will trade as CMM.

Editor';s Note: Established in 2003, MMIA provides advertising, special events, production and sponsorship services to China Central Television (CCTV). The company also produces public service announcements and commercial television advertisements for government agencies and corporations.

For more background on the relationship between CCTV, MMIA, and CCTV's other main ad sales channels, please see "CCTV Increases 2008 Ad Rates", MD 11/09/07 issue.

Keywords: MMIA CMM CCTV IPO television NYSE TV advertising

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