SARFT Bans Cut-In Ad Insertion in Cable Programming
SARFT, 7/14/08
On July 11, The State Administration of Radio Film and Television (SARFT) issued a notice strictly forbidding the unauthorized insertion of advertisements during the transmission or retransmission of any single cable television program. The ban applies to both full-screen video and scrolling text ads, but still allows advertising to be placed at the beginning or end of a program.
Keywords: TV advertising cable TV SARFT television regulation
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