Shanda Adopts New Payment Model for Changchun

17173.com, 7/04/08

Online game developer and operator Shanda (Nasdaq: SNDA) has announced that it will adopt a new payment model for 3D MMORPG Changchun Online. Under the new model, if a player logs into the game for chatting, engaging in general combat with other players ("player kill" or "PK"), or conducting in-game item trading, he can do so in a dedicated in-game "free-play zone" and no fee is charged. However, if a player wishes to enter the portion of the game in which he can play towards advancing a level, he must pay for the playing time. For promotion, Shanda will reward players who log into the game in the first two days of open beta testing with 22 hours of free playing time.

Keywords: Changchun Online Internet MMORPG open beta Shanda SNDA marketing online gaming virtual items

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily