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Former Baidu Manager Launches Toy E-commerce Site

Sohu IT, 6/30/08

E-commerce website Letao.com formally launched today. The company's founder and CEO, Bi Sheng, is the former marketing director for Baidu (Nasdaq: BIDU). Letao is a venture-funded firm that concentrates on selling toys sourced from Korea, the United States, Germany, Japan, Hong Kong and other areas. A senior level manager at Letao claims the company has attracted around USD 10 mln in funding.

Keywords: Bi Sheng Letao VC Baidu BIDU e-commerce funding Internet

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