China Drafting Standard for Terrestrial Digital Televisions
China Business News, 6/30/08
Liu Quanen, senior engineer at the China Electronics Technology Group Corporation (CETC) and director of the working group on digital TV equipment and standards, revealed on July 28 that a draft standard for terrestrial digital television sets is circulating among related enterprises and municipal broadcasting bureaus. The standard will be non-compulsory and may or may not be promulgated prior to the Olympics.
Konka (200016.SZ, 000016.SZ), Changhong (600839.SH), Toshiba, and LG have already produced integrated TV sets using this standard. In order to increase the suitability of their equipment for multiple regions, the same companies are installing single and multiple carrier chips in the TV sets. The cost of these television sets is much higher than that of non-integrated systems however, with the price difference for Toshiba equipment running at around RMB 2000-3000 per unit.
Yu Yueyu, head of the marketing office at the Guangzhou Pearl River Mobile Multimedia and Information Company, has signaled his firm will start broadcasting terrestrial digital television six months after digital television broadcasts start in the six leading Olympic cities.
Keywords: Liu Quanen CETC TV set Yu Yueyu Guangzhou Pearl River Mobile Multimedia 000016.SZ 600839.SH Changhong Konka LG Olympics standard television terrestrial Toshiba DTV pricing 200016.SZ
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