Focus Media to Be Sohu's Largest Ad Agency

Sina Tech, 2/05/08

Sohu (Nasdaq: SOHU) co-president and chief marketing officer Wang Xin has revealed that agency advertising sales now account for 30% of Sohu's advertising income, and that once Focus Media (Nasdaq: FMCN) has completed restructuring of its new media business it will be Sohu's largest advertising agent - accounting for 90% of agency advertising and 27% of all advertising income. Sohu is set to strengthen its own advertising sales team and increase control over agents. Discounted rates for advertising are still under negotiation with Focus and other agencies.

Sohu COO Gong Yu said that the recent bad weather has caused online gaming to drop off by 5%, but that this will be a temporary effect.

Keywords: online advertising Wang Xin Gong Yu Focus Media Internet online gaming Sohu

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily