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Rumor: Focus, Dentsu, Boosen to Merge Online Media Assets

Marbridge Consulting, 1/17/08

According to industry insiders, Focus Media's (Nasdaq: FMCN) online advertising business - Allyes, Dentsu, Boosen, and 5-6 other online advertising agencies have finalized an agreement to merge their digital marketing assets into one integrated online media agency, and will make an official announcement on January 22.

The new agency would reportedly account for nearly 80% of mainland China's online media buying.

Keywords: Focus Media FMCN Allyes Dentsu Boosen online advertising M&A market share Internet online media

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