Madhouse Launches Mobile Ad Platform for SMEs

Marbridge Consulting, 12/12/07

Shanghai-based mobile advertising agency Madhouse has launched a wholly owned subsidiary, Madsmart, to promote mobile contextual advertising to China's burgeoning SME market. Madhouse sees strong potential in the SME market, with SMEs expected to spend nearly RMB 300 mln on mobile marketing in 2008, and RMB 526 mln by the end of 2009.

While investment in the mobile advertising market cooled in 2007, with many venture funds waiting to see how the market developed, Madhouse secured a further round of roughly USD 9 mln in May from a consortium of VC and other strategic investors. Madhouse was founded in January 2006 with USD 3.6 mln in VC investment from Gobi Partners and JAFCO Asia.

For readers interested in more detailed information on China's mobile advertising market, Marbridge Consulting has just released its 2007 Chinese Mobile Advertising Market Report. Over 185 pages long, the report includes overviews and analysis of the SMS, MMS, WAP, mobile search, 2D barcode, mobile video, LBS, and mobile in-game ad sectors, as well as profiles of nearly 40 of China's top mobile advertising firms. For additional information, please click here.

Keywords: Madhouse mobile advertising Madsmart SME statistics VC funding Gobi Partners JAFCO Asia wireless WAP mobile Internet SMS MMS mobile search 2D barcode mobile phone TV LBS mobile in-game advertising

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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