TV Shopping Channel Sells Travel Services

Southern Metropolitan News, 11/27/07

The operator of Hunan Satellite TV's TV Shopping channel, Happigo, has recently started to sell overseas-travel offerings, leading the way in the development of travel programs designed to promote tourism.

Happigo has already sent initial crews made up of actors, cameras and shopping experts to various locations to film the entire travel experience. Places of interest, restaurants, hotels and many other details will be shown to the audience. Sources have revealed that selling travel products is just the first of many intangible products that Happigo plans to sell, and in the future they also plan to sell insurance and other non-physical items.

By November 15, 2007, Happigo had actual sales of more than RMB 700 mln. Including orders, this value was RMB 810 mln.

Keywords: Hunan Satellite TV Happigo TV shopping channel television

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