Alibaba Launches RMB 10 Bln Rural Expansion Plan

DoNews, 10/13/14

Chinese e-commerce conglomerate Alibaba Group (NYSE: BABA) has announced the release of the company's "county and village expansion plan," which will see the company invest a total of RMB 10 bln within the next three to five years to establish 1,000 county-level operating centers and 100,000 village-level service stations.

Through the new operating centers and service stations, Alibaba hopes to improve basic infrastructure and operations in rural areas, strengthen logistics and delivery services, reach out to new buyers and sellers, develop rural proxy purchase stations and microfinance operations, as well as expand e-commerce online-to-offline (O2O) services to counties and villages across China.

According to a report on China's rural e-commerce market published by Alibaba, the company's C2C e-commerce site Taobao has seen rural consumers as a percentage of total users grow from 7.11% in Q2 2012 to 9.11% in Q1 2014.

Keywords: strategy Internet Alibaba Group BABA rural e-commerce

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