JD.com's Paipai Waives Merchant Fees

DoNews, 6/03/14

In an effort to attract more online merchants to the site, Beijing-based B2C e-commerce platform JD.com's (Nasdaq: JD) C2C site Paipai.com has waived annual service fees and commissions for all qualified merchants that join the platform before August 1.

Paipai has launched a "one-click moving service" to make it easier for merchants to import their product listings from other e-commerce platforms onto Paipai, and the site currently supports payment from a host of third-party payment services, including Tencent's (0700.HK) Tenpay and JD.com's own Chinabank Payments, as well as cash on delivery (COD).

JD.com is also planning initiatives to direct a larger volume of traffic to Paipai in 2014. JD.com has guaranteed that the site will match all merchant advertising spend on Paipai for merchants that join before August 1.

Editor's Note: For more background on this topic, please see "Yintai CEO Resigns to Join Jingdong's Paipai" MD 5/30/14 issue.

Keywords: e-commerce Paipai Internet Tenpay B2C C2C Tencent third-party payment 0700.HK JD.com JD Chinabank Payment

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