Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Rumor: WeChat to Add Jingdong Shopping Channel

Ebrun, 4/18/14

According to an industry insider, Beijing-based B2C e-commerce platform JD.com (Jingdong) and Tencent's (0700.HK) WeChat (Weixin) mobile messaging application have reached an agreement under which WeChat will grant Jingdong high-level access to the "Discover" channel of the WeChat app. Through the partnership, Jingdong will create a new "Shopping" channel which will appear alongside the "Moments" and "Games" channels on WeChat's Discover page. There will be three categories of goods within the Shopping channel, including "Brand Name Products," "Discounts," and "New Products." The shopping channel will support Tencent's WeChat Pay payment service as well as COD. Additionally, the "Specials" sub-channel within WeChat's "My Bank Card" channel will be deleted.

WeChat's "Paipai WeStore" ("Paipai Weidian") program, which helps merchants on Tencent's Paipai platform sell products on WeChat public accounts, will be taken over by Jingdong and renamed "Jingdong WeStore." The program provides WeChat public accounts with product sales and CRM services.

Editor's Note: For more background on this topic, please see "Jingdong Announces Corporate Restructuring" MD 4/02/14 issue.

Keywords: m-commerce e-commerce Paipai wireless B2C Tencent 0700.HK WeChat Jingdong WeChat Pay mobile IM C2C mobile payment Paipai Weidian

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports