Sina Microblog, Etao Partner on Price Drop Alerts

36Kr, 9/12/13

Hangzhou-based C2C & B2C e-commerce site Taobao's e-commerce search engine Etao has announced that the company's "Ruyi Tao" price comparison browser plug-in has partnered with internet company Sina's (Nasdaq: SINA) Weibo microblogging platform to launch a price drop alert function, notifying Weibo users of price reductions for Taobao products through private messages.

In order to activate the new feature, users must subscribe to the official Ruyi Tao Sina Weibo account, after which they will receive a private message requesting to link their Weibo and Taobao accounts. After confirming Taobao accounts, users may then choose to be alerted by Ruyi Tao when products they have placed in either Taobao's "to watch list" or the shopping cart fall below a certain price.

Keywords: e-commerce Taobao Internet B2C C2C microblogging Etao e-commerce search Ruyi Tao

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