Tencent E-Commerce to Start RMB 300 Mln Promotion
CCIDnet, 10/09/12
Tencent E-Commerce Holdings (unofficial translation), the e-commerce subsidiary of Tencent (0700.HK), announced recently that it will launch its first large-scale promotional campaign since being established as an independent entity this month. The company will offer coupons and gift packages worth RMB 300 mln to an estimated 50 mln participating customers. Tencent E-Commerce's goal is to achieve more than RMB 1 bln in sales during the October 24-26 QQ Buy "Sales Madness" event.
Keywords: e-commerce Internet Tencent 0700.HK QQ Buy marketing
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