Yoyi Media Lands Third-Round Funding

PE Daily, 9/03/12

Beijing-based internet advertising agency Yoyi Media announced on September 3 that it had completed a third round of funding for an undisclosed amount.

"As of the end of July 2012," said Yoyi CEO Roy Zhou, "Yoyi had 340 mln active users. Based on their browsing habits, Yoyi has divided these into 22 industry categories and 231 product categories, enabling us to offer customers REAL (Reach/Engage/Action/Lead-to-sales) marketing solutions."

Yoyi has also released the demand-side platform (DSP) AIR (Audience Investment Returner).

Editor's Note: For more information on this topic, please see "Yoyi Media Obtains USD 20 Mln in Second-Round Funding," MD 2/15/11 issue.

Keywords: Internet marketing funding active users third-round Yoyi Media Roy Zhou online advertising

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