Baidu Merges YouA into Leho

Ebrun.com, 3/27/12

Users visiting Chinese internet company Baidu's (Nasdaq: BIDU) YouA B2C and C2C e-commerce platform will now be redirected to the "Shopping" channel of the offline consumer experience sharing platform Leho.com (http://s.leho.com). A Baidu YouA employee said that YouA had been merged with the new Leho.com platform, and would function as a channel on Leho.com in the future.

Leho.com has increased the number of in-site advertising opportunities for businesses by adding ad space to all of its channel pages and individual user pages. The "Shopping" channel is currently limited primarily to businesses in the Beijing area.

Editor's Note: For more information on this topic, please see "YouA Launches New Version of Offline Deal Site Leho," MD 3/12/12 and "YouA Reveals Offline Consumer Experience Platform," MD 12/27/11 issues.

Keywords: e-commerce Internet YouA B2C Baidu C2C BIDU Leho

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