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Searching for "search advertising"
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Baidu Posts Q1 2019 Net Loss of RMB 327 Mln
Baidu, 5/16/19
Chinese search engine operator and AI technology developer Baidu (Nasdaq: BIDU) today announced its unaudited financial results for the first quarter ended March 31, 2019. Read More
Baidu Upgrades Baidu App with Full Support for Mini Programs
Marbridge Consulting, 11/01/18
Chinese online search engine operator Baidu (Nasdaq: BIDU) announced the launch of version 11.0 of Baidu App, its mobile search and news feed app, today at its annual Baidu World event in Beijing. Read More
WeChat Launches Location-based Applet Paid Ranking Function
Ebrun, 9/05/17
Chinese internet and mobile services firm Tencent (0700.HK) recently launched a paid ranking function for location-based applets in its WeChat mobile messaging app. Read More
Baidu: Already in Compliance with Most of New Online Search Rules
Xinhuanet, 6/26/16
Chinese internet company Baidu (Nasdaq: BIDU) has announced that it will improve self-regulation of its search engine in order to comply with new rules recently issued by the Cyberspace Administration of China (CAC). Read More
China's Internet Regulator Issues New Online Search Rules
CAC, 6/25/16
China has issued new rules for online search providers, which include setting up information safety management systems, such as mechanisms for public information review and real-time monitoring, according to a notice posted on the Cyberspace Administration of China's (CAC) website. Read More
Baidu Limits Number of Search Ads Per Page to Four
iFeng Tech, 5/25/16
Chinese search engine operator Baidu (Nasdaq: BIDU) has announced reforms to how the company displays search results, including limiting the number of ads on the search results page to four. Read More
Baidu Changes Designation on Paid Search Results to 'Commercial Promotion'
Marbridge Consulting, 5/19/16
Baidu (Nasdaq: BIDU), China's dominant search engine operator, has changed the text-based designation that appears in each of its paid search results, adding the word "shangye" (literally "commercial") in front of the previous designation of "tuiguang" ("promotion/marketing/recommendation"). Read More
Chinese Regulators Impose Stricter Rules for Baidu's Healthcare Search
CAC, 5/09/16
Following their investigation of Chinese search engine Baidu's (Nasdaq: BIDU) business practices in the online healthcare advertising sector, the Cyberspace Administration of China, State Administration for Industry and Commerce (SAIC), National Health and Family Planning Commission of the PRC, and related departments of the Beijing municipal government have announced a set of healthcare-related online search requirements to which Baidu must adhere. Read More
Baidu Responds to Stricter Rules Concerning Healthcare Advertising
Tencent Tech, 5/09/16
Xiang Hailong, head Baidu's (Nasdaq: BIDU) Search Services Group, said today that Baidu will implement six corrective measures in response to new requirements imposed by the Cyberspace Administration of China following the latter's investigation of the Chinese online search giant's business practices in the online healthcare advertising sector. Read More
Baidu to Make Conversion Rates a Key Determinant of Quality Score
Marbridge Consulting, 7/31/15
Chinese search giant Baidu (Nasdaq: BIDU) plans to modify its algorithm for determining a search ad's quality score, making conversion rates a key determinant, a reliable source at a Chinese search engine marketing agency revealed to Marbridge today. Read More
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