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Searching for "advertising auction"
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Gome Emphasizes E-Commerce in New Development Strategy
Tencent Tech, 11/18/12
At the November 18 Golden Resource Advertising Auction for television advertising slots on China Central Television (CCTV), Gome (0493.HK) VP He Qingyang said that the Chinese home appliance and consumer electronics retailer has drafted a five-year development strategy beginning in 2013 that will see the company shift to a multiple-channel strategy with three main channels. Read More
CCTV Ad Revenue to Reach RMB 15.3 Bln in 2013
Legal Evening News, 11/13/12
He Haiming, deputy director of China Central Television's (CCTV) advertising operations management center, recently announced that CCTV's 2013 ad auction revenues will rise in parallel with national GDP, growing at 7.5% to reach RMB 15.3 bln. Read More
Rumor: 360Buy to Launch Online Ad System
Sohu IT, 9/24/12
Beijing-based B2C e-commerce platform 360Buy has been quietly developing an online advertising auction platform for its open platform merchants to be released shortly, says an industry source. Read More
CCTV Ad Revenue to Grow 10% in 2012
Sohu Entertainment, 10/26/11
He Haiming, deputy director of China Central Television's (CCTV) advertising operations management center, said yesterday that CCTV's ad revenue is expected to increase 10% in 2012. Read More
Ad Resellers Accuse Google China of Malpractice, Bribery
Sina Tech, 10/12/10
In a press conference in Shanghai today, 7 former Google China advertising resellers based in east China accused Google China of corruption, bribery and illegally canceling their rights to resell Google online advertising. Read More
Giant Pays RMB 49 Mln for TV Ad Time-Slot
Sina Tech, 11/19/09
State-run broadcaster CCTV's "Golden Resource Advertising Auction" of prime-time advertising slots for 2010 has attracted more than RMB 10.9 bln in bids, up RMB 1.71 bln, or 18.47%, over last year. Read More
Baidu to Launch "Phoenix Nest" on April 20
Sohu IT, 4/09/09
Online search firm Baidu's (Nasdaq: BIDU) new pay-per-click advertising auction system "Phoenix Nest" will be officially released on April 20, marking the second stage of the company's search advertising development plan. Read More
Giant Pays RMB 43M for TV Ad Time-Slot
CCTV.com, 11/18/08
In the bidding for CCTV's 2009 "Golden Resource Advertising Auction" held today, Giant Interactive (NYSE: GA) chairman and CEO Shi Yuzhu won the bid for the first time-slot after the "Evening News", for a price of RMB 43.3 mln. Read More
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