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DSP Advertising Provider Behe Lands RMB 20 Mln Funding
36Kr, 11/20/13
Liu Junfeng, founder of Beijing-based demand-side platform (DSP) advertising provider Behe, has revealed that the company completed RMB 20 mln in first-round funding in July, but declined to provide additional details regarding the investment. Read More
Alimama to Absorb Taobao Alliance
Sina Tech, 12/21/12
Taobao Alliance, the affiliate advertising program of Chinese B2C and C2C e-commerce company Taobao, will be folded into Alimama, the online ad-trading platform of Taobao parent Alibaba Group, in 2013, shifting its focus from Taobao merchants to comprehensive online advertising. Read More
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