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Online Broadcast Licensing Fees Reach Up to RMB 300K
Beijing Morning Post, 1/13/11
At the 2011 Sohu World Marketing Summit in Beijing recently, Yu Tao, senior editor of Sohu's (Nasdaq: SOHU) Sohu Video, revealed that the "internet price" for a film or television series, if a video site wants exclusive first broadcast rights, is now between RMB 200,000 and 300,000 per episode - double what it was at this time last year. Read More
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