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Alibaba, BTV-1 Ally on TV Advertising
Ciwei Gongshe, 4/14/17
Chinese e-commerce conglomerate Alibaba Group (NYSE: BABA) and Beijing-based satellite TV operator BTV-1 recently announced a new strategic partnership program, under which the two parties will collaborate to add embedded marketing content to BTV-1's performance, variety show, and advertising programming during popular time slots. Read More
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